Mexicans can’t seem to take their eyes off their mobile phones. Mexico is one of the world’s largest markets for Facebook, with 99 percent of social media users there, according to the Internet Association.MX
In a recent study by Global Web Index, Mexico ranked third on the list of countries where social media is used more often, climbing a position from last year.
The long periods of time that Mexicans spend surfing social media is big business for marketers. Advertising budgets are shifting away from television and other traditional media to platforms like Facebook and Instagram.
The growth of social media has so far outpaced any critiques. especially as businesses use the internet to connect with Mexicans who can’t or don’t want to sign off.